A study by a group of the Penn State found that the 20% of the tweets have some relationship with a brand. That is, one in five updates that are posted on the social network mentioned a product or service, expressing satisfaction or dissatisfaction with what they bought. “ Twitter is the closest you can get to the point of view of consumers”, mentions Jim Jansen , associate professor of science and information technology in Penn State .
For analysis, the researchers took a sample of half a million tweets. The team noted that the terms are a way to connect users with products, informing others about the performance or expressing their views on the mark. “Many of the comments regarding the marks were positive. There are many good products out there, or at least, products with which people are happy, “he adds .
Jansen
There are two situations to be observed. First, the willingness of firms to establish dialogue . The material is there: people share their feelings about a product, but few companies who make the cut into the conversation. Does little good to one count of Twitter whether the brand is promoted only unilaterally closing the dialogue, criticism and feedback. Gradually opening the clam , and companies begin to understand the value to the client’s comments on social networks.
Second, lack depth in the practice of the tweets Sponsors . Some companies approach the users to speak well of your brand in exchange for money. Who is in each if you sell your content, but this practice damages the objectivity of the data. Resorting to Twitter for a recommendation is for the average user the impression, that dictate brands online and infiltrate these commercials will remove it added that provides the consumer honest opinion. Companies, to allow talk-good or bad, its brand based on quality, experience and taste of the customer. We should be more real feedback that praise easily.
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