Searching for ways to increase revenue, this week it was announced that MySpace Music has begun experimenting with ads that users of hearing if they want to enjoy listening to music online for free.
Reportedly, the 30-second advertisements began to appear last week when users listen to songs in the profiles of artists, albums, playlists and widgets, expanding testing that began in December.
In contrast to visual ads, like banners, users can quickly dismiss new windows, advertisements are impossible to avoid hearing, making them more costly to the agencies.
Although these advertisements may be a little annoying, we must stress that the ads are controlled so that the user can listen to 100 songs in playlist or an entire album with only one interruption after the first song.
In announcing this project, the developers indicated that the Public make the experience seem much to mainstream radio, with the advantage that users can select the songs.
Despite the above, MySpace Music expects to increase the frequency of the ads this month before defining a specific amount for the future, following a format similar to Pandora and Yahoo Music.
After confirming the news, the company News Corp. made an announcement saying that they are still testing the ads and the response from users has been positive.
No doubt this is one of the biggest changes since Owen Van Natta came to MySpace to recover some of the leadership lost to Facebook in recent years.
This post was originally published in TechTear.com – Blog Magazine Technology and Business Internet
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