Kellogg’s marked with your logo laser in each corn flake (!)
October 16, 2009
Branding, branding, branding. In an effort to differentiate themselves from competition from generic brands and imitations Kellogg’s plans to make laser, yes, laser, each Frosted Flakes (ie, one by one) with your logo.
The laser roast the corn flakes of a limited number of boxes for the first test, in order to test and analyze the strange strategy if it goes one step further, setting a certain amount of flakes in each package. This, according to Kellogg’s, would work to reassure the public that do not produce this kind of cereals for anyone else and to directly attack the makers of “flakes false.”
Read statements from the leader in food technology company in PSFK.
Via | ideas are awesome
Kellogg’s marked with your logo laser in each corn flake (!) by Matthias to Geek Code
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Post tags: Kellogg’s, Laser, Logos, Marketing, Technology, Frosted Flakes
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