If there is something that no one can discuss in relation to Apple is that Jonathan Ive , vice president of industrial design at the company, is one of those people most clear is when things to design products.
Thanks to him, devices like the iPod, the MacBook, the iMacs or any of these products beautiful (always speaking from the outside) of the company are as they are and we know that there is a rule that governs their thoughts: the minimalism .
The designer was at the show Gary Hustwit , called Objectified , where you take a look at industrial design and talked a bit about how you work at Apple.
In the video we understand all the thoughts I’ve (at times revealing and at times inspirational). Explains the complexity of the process of creating the feeling of people when understand a device, and every single detail that can be seen on Apple products. Every feature that we see in them a role: “An indicator has value when it is saying something, but if not indicated should not be there “.
Via: Gizmodo
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